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changes as you go. Another word of advice - don't focus on making a quick profit. Instead, concentrate on growing your enterprise by re-investing any initial profits back into the business. Many Shop Owners plan NOT to take a paycheck for several months or even a year, and write it into their business plan. By planning this way, you will ensure that you have an alternate source of income for living expenses, until you are ready to let your business provide you with a paycheck. Business Plan Outline Below is an outline for a business plan. Use this model as a guide when developing the business plan for your business. This outline was provided courtesy of the Small Business Administration and rewritten for this book. The original can be found at www.sba.org. Cover sheet Statement of purpose Table of contents I. Business Description A. Describe the business. B. Describe the product or service you will be offering. C. D escribe the location of your business and why it's desirable. II. Sales & Marketing A. Customer base and target markets. B. The competition C. Pricing Strategy D. Advertising and public relations III. Financial Management A. Startup Costs B. Operating Costs C. Financial Considerations and Projections 1. Loan applications 2. Capital equipment and supply list 3. Balance Sheet 4. Break-even analysis 5. Income projections 6. Cash Flow projections IV. Operational Management A. Identify past business experience B. Describe the management team C. Personnel needs V. Attach Supporting Documents A. Tax returns of principals for last three years www.hsi.us care@hsi.us 35

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