Issue link: https://docs.hic.us/i/403552
A A T T T T A A C C H H M M E E N N T T C C C C R R E E A A T T I I N N G G A A N N E E M M B B R R O O I I D D E E R R Y Y P P O O R R T T F F O O L L I I O O Developing a portfolio of your work is a must! It allows your customer to see the quality of your embroidery. It also allows you to show-off some of your existing accounts. "Name-dropping" can be effective when promoting your business. If you do the work for a well-known company in your area, then by all means display that work to others. When they see a recognizable name in your portfolio, their perception of your business will generally rise a notch or two. Another advantage of a portfolio is to give customers logo ideas. Many times a new business owner will not have an "official" logo. Looking at existing designs is a great way to stimulate his/her creative process. Of course, be careful that they don't try to duplicate someone else's logo, since this would probably be a copyright infringement. The third benefit of a design portfolio is to allow customers to view actual sew-outs, not just pictures. Embroidery is unique in the fact that it is three-dimensional. Many times, people like to touch and feel the texture of the stitches. This is something that can't be done with screen-printing. One of the simplest methods of displaying left chest size embroidered logos is as follows: Sew out each logo on felt. Using either pinking shears, or a rotary cutter, cut out each sample in a uniform manner. They should be cut to the same dimensions, such as 3" X 5". Consider making a rectangular template. Purchase three ring binder photo albums that have clear pages with 3" X 5" pockets. Check with local department stores or contact the following company: REMBRANDT-Photo Refill Offer PO Box 51003 Los Angeles, CA 90051 Specify Ultra Pro #51010 www.hsi.us care@hsi.us 79