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4. Our Customer Demographics Are: Average Age or Age Range ________________________________ Sex ______________________________________________ Profession _________________________________________ Income Level ________________________________________ Educational Level _____________________________________ Residence ________________________________________ 5. Our selected market will spend $________________ on our type of product or service this coming year. (Estimate) B. Description Of The Competition 1. Our primary competitors are: Name ______________________________________________ Address ____________________________________________ Years In Business _________ Market Share _________________ Price/Strategy ________________________________________ Product/Service Features ________________________________ Strengths _________________________________________ Weaknesses _________________________________________ www.hsi.us care@hsi.us 82

• Cover
• Retail - Wholesale - Contract
• Autograph by Tajima DG/ML by Pulse
• Choosing Embroidery Software
• Business Plan Notes
• Business Plan Outline
• Cover sheet
• I. Business Description
• B. Personal financial statement (all banks have these forms)
• C. In the case of a franchised business, a copy of franchise contract and all
• supporting documents provided by the franchisor.
• D. Copy of proposed lease or purchase agreement for building space
• E. Copy of licenses and other legal documents
• F. Copy of resumes of all principals
• G. Copies of letters of intent from suppliers, etc.
• Creating A Business Plan
• I. Business Description
• A. Description Of The Business
• B. Products and Services
• C. Business Location
• II. Sales & Marketing
• B. The Competition
• C. Pricing Strategy
• D. Advertising and Public Relations
• III. Financial Management
• A. Startup Costs
• C. Financial Considerations And Projections
• IV. Operational Management
• Understanding the Marketplace
• Market Research
• Creating A Marketing Plan
• B. The Competition
• A. Description
• EQUIPMENT AND SUPPLIES
• BUSINESS EQUIPMENT
• SHOWROOM ACCESSORIES AND SAMPLES
• PRODUCTION AREA SUPPLIES
• Creating An Embroidery Portfolio
• SAMPLE MARKETING PLAN
• I. Market Analysis
• B. Description Of The Competition
• C. Marketplace Environment
• II. Products and/or Services
• III. Marketing Strategies
• D. Pricing
• Sales Revenue
• Cost of Sales
• Gross Profit
• Gross Profit Margin
• Variable Expenses
• Fixed Expenses
• Annual Percentage - Calculate the annual percentage by the following formula:
• Annual total x 100%
• THE BUSINESS BALANCE SHEET
• I. Assets
• A. Current Assets
• B. Short-term Investments
• C. Long-term Investments
• D. Fixed Assets
• II. Liabilities
• A. Current Liabilities
• B. Tax Liabilities
• Federal Income Tax
• State Income Tax
• Self-Employment Tax
• Sales Tax
• Property Tax
• Unemployment Tax
• C. Payroll Liabilities
• Amounts estimated to have been incurred during the accounting period.
• D. Long-Term Liabilities
• III. Net Worth
• You identify that there is an aviation museum with a gift shop at a local airport. Put together a collection of unique aviation stock designs and product ideas. Go ahead and sew at least one design on a cap or shirt and determine pricing. Visit the...
• Make A List of Related Sub-Markets – Take a look at other related markets that you can pursue in addition to the primary target. This may transform what initially appeared to be a tiny marketplace into a mecca of sales opportunities. While there are...
• Inverted T - Just like the name says, Figure 3 shows a design layout that resembles an inverted capital T. This looks especially awkward on caps. Two possible alternatives are shown in Figures 4 & 5.
• Machine Setup
• Improper Hooping