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Name ______________________________________________ Address ____________________________________________ Years In Business _________ Market Share _________________ Price/Strategy ________________________________________ Product/Service Features ________________________________ Strengths _________________________________________ Weaknesses _________________________________________ 2. The level of competitiveness in our market is: High ________________________________________ Medium ________________________________________ Low ________________________________________ 3. Our strengths and weaknesses compared to the competition are (consider such areas as location, size of resources, reputation, services, personnel, etc.): Strengths Weaknesses a. _____________________ a. _______________________ b. _____________________ b. _______________________ c. _____________________ c. _______________________ d. _____________________ d. _______________________ C C . . M M a a r r k k e e t t p p l l a a c c e e E E n n v v i i r r o o n n m m e e n n t t 1. The following are some important economic factors that will affect our product or service (such as country growth, www.hsi.us care@hsi.us 83

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