Issue link: https://docs.hic.us/i/403552
S S E E C C T T I I O O N N 2 2 - - B B u u s s i i n n e e s s s s O O p p e e r r a a t t i i o o n n s s Chapter 1 – Marketing Building A Customer Base Niches To Riches Micro Marketing Creating New Leads Through Effective Networking Chapter 2 – Selling The ABC's Of Selling Embroidery What Every Salesman Needs to Know Chapter 3 – Pricing Profitability Pricing For New Embroiderers Embroidery Pricing Myths Chapter 4 – Production Oops! What Do I Do Now? 25 Production Roadblocks Quality Embroidery The Poor Registration Blues www.hsi.us care@hsi.us 108