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Choosing a location goes hand-in-hand with the type of business you decide to operate. Each type of location will have its own set of attributes and expenses. Shop around until you find what suits your budget as well as your shop needs. Home Business Locations One of the unique things about an Embroidery Business is the ease in which it can be started and operated out of the home. Of course, local zoning laws may put a quick end to this idea, but it's still a reasonable possibility to consider. In fact, it's one of the most appealing aspects of commercial embroidery as it greatly reduces startup expenses by eliminating the costs of renting commercial property. In addition, it allows your business to start as a part-time venture and grow from there. But your business can be greatly impacted by the home environment. As well, the business can have a major impact on your personal life, as you will be inviting strangers into your home during the course of normal business operations. If you are in your home, consider the following, before your new machine arrives: Zoning Be aware that many city/county ordinances prohibit commercial enterprises in residential areas. Investigate your local zoning codes. The same goes for taxes and licenses. Just because you are located in your home doesn't mean you are exempt. The last thing you need is to be shutdown as soon as you open. Perception Unfortunately, some people view home-based companies as hobbies rather than legitimate businesses. For this reason, it may be best to do your selling at the client's location, rather than have them come to you. Separation If possible, physically separate your business environment from your personal environment. This will present a more professional appearance to customers that do visit your business. Also, you want to be able to "get away" from your work at the end of the day. In addition, you will want to to keep children and pets out of your work area. Environment Be aware of household odors (another reason for physical separation). Strong food smells, cigarette smoke, cleaning solvents and pet odors can all find their way into your shop. This can leave a bad impression on a customer and even worse, a residual smell on their merchandise. If you are a cigarette smoker, NEVER smoke in your shop, whether it's in your house or not. Go outside. And always wash your hands before starting back to work. www.hsi.us care@hsi.us 30

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