Issue link: https://docs.hic.us/i/403552
2. AN EXISTING CLIENT REACHES A MAJOR MILESTONE OR GOAL. "Congratulations Susan, on your recent milestone." It's great to see these types of successes in our community. Have you considered using apparel to commemorate this event? It's a great way to reward your workers with a usable gift and at the same time lend exposure to the rest of the world through the use of a special logo. If there is anything that I can help you with, please give me a call." 3. MAINTAIN EXPOSURE TO YOUR CLIENTS Look for ways to remain in front of corporate eyes without being a bother. This may mean participation in community events, trade shows, and civic clubs. Also use Press Releases for any significant occurrences within your own organization. 4. OFFER FRESH NEW IDEAS ON A REGULAR BASIS Today's modern Companies are constantly looking for a new edge or angle. As a result, they lean towards fresh new ideas and looks. Keep up with the latest trends in the world of Imprinted Sportswear. Periodically suggest or show new products to your corporate accounts. Consider developing an e-mail mailing listing so that you can send out information about new merchandise, special pricing, etc. on a routine basis. V. PRECAUTIONS FOR DEALING WITH CORPORATE ACCOUNTS While large corporate accounts may produce some very lucrative orders, there are certain precautions that should be observed to make sure the "dream" account doesn't become a "nightmare." Consider these items: A. Too many people in the decision chain. B. Famous for unreasonable deadlines. (Need it tomorrow) C. Intolerant of delays or problems. D. Too often they forget the original agreement, so be sure to have a SIGNED Contract or Purchase Order. E. Most large Companies like (insist on) extended payment terms. F. Payment usually comes from somewhere other than the purchaser. Expect confusion and delays. G. A lot of Corporate Executives thrive on intimidation. Stand your ground! Finding Corporate Clients www.hsi.us care@hsi.us 133