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job, but use the wrong color of thread, your customer isn't going to care too much about the other issues. It all begins by having proper communication with your client and then writing it ALL down so that ANYONE who picks up the work order can clearly understand the intent. While many of us can take an order with nothing more than a blank sheet of paper, I highly recommend that you develop a precise form to ensure all of the details are gathered correctly. Any form that you use, should prompt you to ask the customer all of the necessary questions, things such as thread colors, design placement, correct spellings, font choices, letter heights, layouts, etc. Don't leave anything to chance, and don't make educated guesses. Along these same lines, don't give the customer too many options. Take the reins and lead them through the process. Don't ask questions like "which font would you like, we have 50 to choose from." Instead make suggestions such as "brush script makes really nice monograms, I suggest you go with that." If you leave things too wide open for the customer, they are likely to become confused and exasperated. Even worse, they will create a monster that's impossible to sew. Then you waste a lot of time trying to bring them back to reality. Or worse yet, your desire to the get the job outweighs common sense, and you tell the customer "sure we can do that" when you know full well it will never work. Chances are you'll never achieve the level of quality the customer expects and they will be quite unhappy when the return to pickup the finished order. It's tempting to put the blame on the customer, "we did it just like you said". But in reality it's your fault for taking on something that you knew would not work. Don't fault the customer! They don't understand the limitations of the embroidery process. It's far better to not get the original job because you stood your ground and told the customer it would not work the way they envisioned it, than to deliver an inferior order. If they're unhappy, they will blame you (regardless of the situation) and tell the rest of the world how bad your work is. Guide the customer! Assume they don't know anything, (because most of them don't). The typical person cannot readily visualize height and width. They aren't capable of deciding whether an arc or a straight line is a better choice for text. Most don't understand (and don't really care) that a jacket-back sized design cannot be reduced enough to fit on a cap. It's your job to control the process and make sure the job is feasible. This also means examining the garment and ensuring that it's suitable for embroidery. Many articles of clothing, especially jackets, have hidden zippers, seams and snaps on the inside that will prevent hooping and/or sewing. Point out these obstructions to the customer so they understand that they may not be able to get the logo exactly where they want it. A quality job begins with a quality order taking process! www.hsi.us care@hsi.us 164

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