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Figure 3 – Inverted T Figure 4 – Improved Figure 5 – Improved Awkward Arc – Customers love arcs, but you must pay close attention to each situation to make sure they come out the right way. To get a smooth arc, you must have equal heights in your letters, which means all capital letters, not upper and lower case. In most cases, the arc will look lopsided if upper and lower case letters are used. This brings up another point, script letters should only be used in the upper and lower case format, so obviously script letters make poor arcs. Figure 6 shows an awkward arc. Yes, it's readable and doesn't look too terribly bad, but Figure 7 is much smoother, and really gets the job done. Figure 6 – Awkward Arc Figure 7 – Improved The Design Is Readable. The whole purpose of embroidery is to create a visual eye-catching presentation. Whether it's corporate identity products, or monogrammed towels, the intent is the same. When setting up a particular job, be sure that it is readable. Print out the design, tape it on the wall, then back up about four feet. Can you clearly see the details of the design? Back up another 2 feet and look again. This is how other people will typically view the design. From a distance, not close up. We spend too much time with our face only a foot from the computer monitor, and don't always get the proper perspective. With this concept in mind, avoid tiny, skinny letters that are too close together. Within reason, thicker letters are better. Also, less is better when dealing with smaller designs for left chest and hats. Work with the customer to define how much space is available, then limit what goes into that area. If Bubba, of Bubba's Towing Service, wants to have the name of his business, a picture of a tow truck, all three of his phone numbers, his business address, the website URL, and his slogan "You bust em, We drag em" incorporated into his design, then you better steer him towards a jacketback placement. It will never fit properly on the left chest or front of a cap and be readable. If he still www.hsi.us care@hsi.us 166

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