Issue link: https://docs.hic.us/i/403552
Marketing Plan Outline I. Market Analysis A. Target Market 1. Identify The Market 2. Describe The Type Of Customer 3. Describe How Customers Will Be Targeted 4. Provide Customer Demographics 5. Estimate Market Spending B. The Competition 1. Identify Your Competition 2. Determine The Degree Of Competition In The Marketplace 3. Identify Your Strengths and Weaknesses As Compared To Your Competition C. Marketplace Environment 1. Economic Factors That Will Affect Your Product or Service 2. Legal Factors That May Affect Your Market 3. Government Factors That May Affect Your Market 4. Environmental Factors That May Affect Your Market II. Product and/or Service Analysis A. Description 1. Identify Your Products and/or Services 2. Identify Their Function 3. Identify Special Features and Selling Points B. Comparison To Competition 1. Advantages When Compared To The Competition 2. Disadvantages When Compared To The Competition C. Considerations 1. Identify Sources For Materials and Supplies 2. Identify Other Considerations III. Marketing Strategies A. Company Image 1. Identify How You Will Portray Your Business 2. Identify Business Characteristics That You Will Promote B. Location 1. Identify The Type of Location The Business Will Operate From 2. List Advantages of the Location 3. List Disadvantages of the Location C. Pricing 1. Identify Pricing Strategy 2. Identify How Price Compares To Competition www.hsi.us care@hsi.us 50