Issue link: https://docs.hic.us/i/403552
Other media formats to use are: • newspaper, radio or television ads (newspaper advertising is the least expensive and television advertising is the most expensive of these formats). You probably will need professional advice and assistance when developing ads for these media formats. • business cards. • classified ads in the local newspaper. • direct marketing. • telemarketing (this format can be expensive, also). • Yellow Pages advertising. • sampling - mailing or distributing free samples of your product or a flyer about your service to the public. • advertising in community-based magazines or newspapers. Whatever media format you use, be willing to invest the money needed to develop an effective ad campaign. Promotions As discussed earlier, promotion entails more than just selecting the media format to market your business. It can, and oftentimes does, encompass community involvement. This involvement can range from sponsoring a Boy or Girl Scout troop to hosting a charity ball for senior citizens or allowing non-profit organizations to use your facilities. Your approach to promoting your business should encompass more than creating a sense of awareness about your business. It should include a commitment to community involvement--the desire to give something back to the community and its residents. An excellent way to foster this type of involvement is to meet with community leaders to find out how you can help, and what events are forthcoming that could or will require your assistance. Keep in mind that community leaders can be an excellent networking tool, especially if they feel your involvement is genuine. Examples of community programs you can sponsor or take part in are: • sponsor a Boy or Girl Scout troop for summer camp • sponsor a underprivileged child in day camp • host and sponsor a charity ball for senior citizens • sponsor cooperative education for high school and/or college students • volunteer as a tutor for at-risk (those likely to drop out or fail in school) students • sponsor a fund raiser for the homeless, or day care tuition assistance for children of single-parent households www.hsi.us care@hsi.us 59