Issue link: https://docs.hic.us/i/403552
want to stray with him, or say no. Just remember that some orders are better off not being taken. The Concept Of Camera-ready Artwork Has No Meaning. There is a computer phrase that says "garbage in – garbage out", which means the output data is only as good as the input data. The same concept applies to digitizing. It's hard to achieve superior punching with inferior artwork. So it becomes an outright necessity to receive the best possible artwork from the customer. The industry term (taken from screenprinting) for high quality graphics is camera-ready-artwork. But for most customers, they have no clue as to what this implies. A fax machine is kind of like a camera, right? So if it can be faxed, then it should satisfy the criteria, right? It's up to you to describe to the customer what is needed. You are really doing a disservice to the customer and yourself if you use inferior artwork as the results will likely be less than satisfactory. (Garbage In – Garbage Out) If they can't supply quality artwork, then hire an artist to "clean up" whatever they have and charge a fee. The Customer Doesn't Have A Logo, But Wants You To Create One. Customers assume that since you can sew a logo, you can create one from scratch too. Unfortunately, most Embroiderers are not Artists, so logo creation is not part of the picture. Now it's time to find an Artist who is qualified to do the work. Otherwise, the order may languish for weeks while the customer tries to figure out how to get a logo created. Your Digitizer Goes On Vacation. All Embroidery Shops depend on a Digitizer. For some, it's an in-house staff member, for others it's a professional Punch House. Either way, Murphy's Law is alive and well when it comes to needing a design right away. You can believe that when that million-dollar account stumbles into your shop, ready to open their checkbook to you, that there will be one small, insignificant detail for getting the account. A need for a sample sew-out of a custom logo within 24 hours. Not a problem, except that your Digitizer is on vacation until next week. The answer to this is pretty simple. Never put all your eggs in one basket. Always have a backup source for Digitizing. The Customer Wants To Make Endless Changes To The Logo And Demands A New Sew-out Each Time. This goes back to the customer not knowing what he wants. And it might seem like it's your duty to patiently fulfill his demands. But take a close look at the situation. Are the endless logo revisions due to a problem with the design, or is it just the customer trying out different looks? Sew-outs take time to produce, and if you are a single-head shop, they monopolize your equipment. In fact, sew-outs take almost as much time as the real thing. So, set a policy to limit how many "free" sew-outs you will do. Typically the limit should be one, unless there is a real problem with the logo. After that, the customer should be charged for each www.hsi.us care@hsi.us 157